In 2024, I took over the always-on social media management for Purple House Cancer Support, delivering a comprehensive digital strategy that included organic content creation, a paid advertising approach, and consistent community engagement across platforms.

Purple House Cancer Support is a non-profit organisation that provides vital counselling, support services, and practical assistance to individuals and families affected by cancer—making sure people across Ireland know that help is available when they need it most.

Our goal was to significantly boost awareness, engagement, and reach, ensuring that Purple House’s message connected meaningfully with its target audiences.